Marie Daland | Wordsmith Extraordinaire

Namaste, colleagues and friends! I'm Marie and I have a passion for written rhetoric. Once a (collegiate-level) teacher/communication scholar, I'm now a senior marketing communications manager who writes senior-level copy while also serving as final editor on all for all content, leads digital marketing & content strategy, and also teaches yoga (on the side). My scope of writing varies upon the industry and includes writing for a popular pet product retailer, a leading personal and small-business tax software, the nation's largest broker-dealer and top-notch CPG brands in the health and wellness space. Regardless of the industry, product or service, my philosophy on writing is simple: Know your audience and your product. I research who my end-users are to develop a compelling story, utilizing vernacular that resonates with them to drive engagement and conversion. In addition, I take the time to learn the product, service, event, program, etc. that I'm writing about, so I can formulate clear and concise messaging to entice the audience to take action. Throw in my adaptable nature, passion for research/innovation, and keen aptitude for grammar, punctuation and syntax and you've got yourself one amazing copywriter/content strategist/head of communications!